Bing Bing: Re-designed goes live

With a bold background image of Delicate Arch and a search box front and center, the newly-designed borrows a page from Microsoft search engine Bing to help its residents find everything they need to know about their state government.

“Utahns are tech savvy and they expect their government to be the same,” said Utah Governor Gary Herbert in a press release announcing the updated design. “Economic development in the State has been a top priority and the new design focuses on utilizing the most innovative technology to better serve Utah citizens and business 24/7.”

The site was developed by Utah Interactive and NIC Inc., which manages 24 state Websites and a number of local and federal sites. According to an NIC representative via email, design for the new site began 18 months ago, with the first design sign-off 12 months later followed by a 6-month development process.

There’s an emphasis on location-specific search results with a “Near You” feature at the bottom of the page (ex: “There are 7 offices, 12 schools, 2 libraries, 1 park, and 4 public meetings in Park City”). While some of the site appears to still have legacy pages for various departments and agencies, makes great use of a universal navigation bar, which allows users to navigate easily through the site without feeling like they’re on a completely different Website. Open government and data geeks can easily access open data and visualizations.

According to the release, the site gets 1.2 million unique visitors a month and last year “processed more than 25.1 million secure electronic transactions through the official state website, mobile-optimized services, automated phone system, and point-of-purchase systems at retail outlets statewide.”

Update: See also Alex Howard’s review with updated coverage elsewhere.

Watch the video overview and visit the new

Luke Fretwell is the founder of the civic innovation and technology blog GovFresh. He advises civic leaders and businesses on how to best leverage digital strategies to create more effective, collaborative governments. He has written about government IT for Federal Computer Week, NextGov, FedScoop, StateScoop and FierceGovernment, and has been referenced by the Washington Post and Fast Company on civic technology issues. He has worked with a number of government-focused companies and media, including CivicActions, NuCivic and FedScoop and has been involved in broad-focused community efforts, such as GovPress, CityCamp, CivicMeet, Agile Government Leadership and Open Source for America. Connect with him on Twitter and LinkedIn.


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