More signs of trend in changing dynamics of public access TV? Google launches YouTube for Government

Google announced the launch of YouTube for Government with a simple landing page and playlist of examples of how elected officials and government is using its video platform.

As social media savvy politicians and municipalities begin to creatively adopt free Web-based tools, public access television may find itself lose relevance sooner that we think.

Google is obviously paying attention:

With more than 200 million Americans online, political information is now regularly distributed outside of traditional media outlets. Government officials can use YouTube to engage Americans of all ages and demographics.

Most recent example from St. Charles, Missouri:

About Luke Fretwell

Luke Fretwell is co-founder and CEO of ProudCity, and the founder of GovFresh. He advises civic leaders and businesses on how to best leverage digital strategies to create more effective, collaborative governments. He has written about government IT for Federal Computer Week, NextGov, FedScoop, StateScoop and FierceGovernment, and has been referenced by the Washington Post and Fast Company on civic technology issues. Connect with him on Twitter and LinkedIn.

3 Responses

  1. Thanks for sharing the site. I noticed that they mention branded channel features are for “Federal Government partners only”. I really hope that doesn’t mean they are doing away with channel branding for local and state governments. 

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