Should government outsource long-term or crisis-related social media?

Just noticed this contract solicitation submitted by the Federal Emergency Management Agency for a ‘professional media services company with experience and reliability in the deployment and delivery of professional broadcast transmission equipment and crews to various locations … used during pre- and post-declared federal disasters to support the OEA in its mission to prepare and disseminate information to the public.’

Having an outside contractor be heavily responsible for this role detaches the agency from its mission-critical work. I can understand services related to training and establishing processes that can then be left for agency employees to execute, but on-call assistance? Long-term or crisis-related social media and outreach should be the agency’s core focus.

What do you think?

From the solicitation:

FEMA’s OEA requires on-demand services of a professional media services company with experience and reliability in the deployment and delivery of professional broadcast transmission equipment and crews to various locations throughout the contiguous United States, Alaska, Hawaii, the Virgin Islands, Guam, American Samoa, and the Commonwealths of Puerto Rico and the Northern Mariana Islands. These services are used during pre- and post-declared federal disasters to support the OEA in its mission to prepare and disseminate information to the public.

The contractor(s) will be responsible for working with FEMA personnel to produce and deliver pre- and post-event information, including public communications, through national and local news media, agency social media efforts, and situational awareness support of: the Agency Administrator’s Office, senior leadership, the Disaster Operations Division (to include the National Response Coordination Center (NRCC) and all Regional Response Coordination Centers), Headquarters, Regional Offices, Joint Field Offices, Transitional Recovery Offices, Long Term Recovery Offices, and other DHS/FEMA facilities.

(HT Washington Technology)

About Luke Fretwell

Luke Fretwell is the founder of GovFresh. He is also co-founder and CEO of ProudCity. Connect with him on Twitter and LinkedIn or email at luke@govfresh.com.

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