USA.gov offers $2500 for best video

GSA’s GovGab blog announced a contest to solicit 30- to 90-second citizens videos that answer the question ‘What has USA.gov done for you?’ The contest runs February 22-April 2, and the winner will receive $2,500. Rules at USA.gov/contest. More information at GovGab.

As government searches for ways to better engage citizens, it will be interesting to watch whether an incentive-based approach works. The genius and resourcefulness of this is that GSA can turn a $2500 investment into a powerful marketing tool and create awareness about the site during the process (see also 7 ideas to get more government ideas).

GSA’s Dave McClure announces the contest:

About Luke Fretwell

Luke Fretwell is the founder of GovFresh. He is also co-founder and CEO of ProudCity. Connect with him on Twitter and LinkedIn or email at luke@govfresh.com.

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