Integrated, Open, Inspiring – Let’s Do It SF!

Let's Do It SF!

The San Francisco’s City Attorney’s Office (where I work) has launched an anti-blight initiative that wraps consumer tech, city services and a local-global approach to volunteerism in a multi-channel social media package. The “Let’s Do It SF” campaign aims to provide people who live and work in San Francisco with City Attorney-sponsored hands-on training in using the free SeeClickFix mobile app to report graffiti vandalism and illegal dumping, while highlighting core city services and volunteer opportunities.

“What we are doing in San Francisco with the Let’s Do It SF! initiative, along with the use of smart phone technology, will enhance neighborhood beautification and show the power of collective civic action,” said City Attorney Dennis Herrera.

San Francisco is one of three cities – with DC and Boston – to fully embrace Open311, a standardized application programing interface (API) developed in cooperation with the NY non-profit OpenPlans. SeeClickFix has also been a core participant in the standardization effort (see the development wiki). Open311 allows consumer-focused apps like SeeClickFix to interface directly with the City’s issue ticketing system, creating both efficiencies and new resources from the developer community. The City’s 311 department highlights several apps developed using Open311, and the Let’s Do It SF site features an interactive citywide map of blight issues reported to the non-emergency call center.

Let’s Do It SF also uses SeeClickFix’s “watch area” feature to highlight individual supervisor districts in synch with Department of Public Works-sponsored Clean Team volunteer events in those districts. SCF customized their map widgets for the initiative to highlight issue reporting categories that map to Open311.

“The civic tech initiatives in SF are starting to get some real use through apps connecting with 311,” said SeeClickFix CEO Ben Berkowitz. “We’re excited about Let’s Do It SF! because it enables citizens to fix some of the concerns they are voicing through these apps on their own. It’s time for citizens to use online tools to improve communities offline … we’re sure your Farmville crops will still be there when you return.”

The anti-waste campaign “Let’s Do It” began in 2008 when a small group of Estonians organized volunteers to geo-map all of the illegal dumping in their country – and, in one amazing day of action with 50,000 participants, cleaned it all. The San Francisco Let’s Do It initiative urges local volunteers to also sign up for the North American portion of World Cleanup 2012, in which the original Estonian organizers aim to clean up 100 countries with similar massive mapping campaign and single-day actions.

The City Attorney’s Office teamed up with 311, DPW and SF Environment to bring together a host of City and partner services and public awareness resources in Let’s Do It SF. These include:

311 services on the Web, Facebook and a range of mobile apps;

DPW’s “Don’t Leave It On the Sidewalk” campaign;

SF Environment’s EcoFinder and SFRecycles;

Recology’s RecycleMyJunk; and

DPW’s Clean Team volunteer program.

“Public Works encourages the public to learn more about free and low cost resources for the collection of unwanted items and to also get involved through our community service volunteer programs,” said DPW Director Ed Reiskin.

Let’s Do It SF emphasizes true Gov 2.0 spirit in its development and collaborative multi-agency approach to taking on issues of blight in San Francisco neighborhoods. It includes a robust social media element, including:

Let’s Do It SF on Facebook;

Streaming tweets from Let’s Do It SF and from DPW Deputy Director Mohammed “Mr. Clean SF” Nuru;

Open-source Web development and Creative Commons licensing; and

Flickr photos from the Let’s Do It World pool.

About Adriel Hampton

Adriel Hampton is a blogger.

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