Talk to the hand: New Covington logo breaks government convention

Source: City of Covington
Source: City of Covington

I’m a huge fan of government re-branding to modernize away from the antiquated look of the traditional seal, mostly because I believe it can play a huge role in citizen sentiment and how employees see themselves and their roles as public servants.

The City of Covington, Ky., takes a bold approach on this front with its new “Covington’s Alive!” re-design.

Opinions in the “Brand New” comments section vary and, sure, the icon could be co-opted by clever designers, but it’s great to see a city getting creative and bringing personality into the citizen experience.

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About Luke Fretwell

Luke Fretwell is the founder of GovFresh. He is also co-founder and CEO of ProudCity. Connect with him on Twitter and LinkedIn or email at luke@govfresh.com.

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