The web numbers behind NASA’s Pluto flyby

Pluto (Photo: NASA)
Pluto (Photo: NASA)

Flying by unchartered planetary territory is a good way to drive traffic to your website.

The General Services Administration’s Digital Analytics Program shared the numbers behind NASA’s web traffic during theJuly 14 New Horizons Pluto flyby and, according to DAP, nasa.gov received nearly 10 million page views and accounted for 42 percent of all government web traffic.

Other numbers:

  • 57 percent of traffic came from 231 countries/territories outside the U.S.
  • New visits accounted for 64 percent of traffic (up from an average of 56 percent)
  • Average session time was up to 4 minutes (from 2:25)

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About Luke Fretwell

Luke Fretwell is the founder of GovFresh. He is also co-founder and CEO of ProudCity. Connect with him on Twitter and LinkedIn or email at luke@govfresh.com.

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